Airia Running is having a heart-to-heart with runners.
The Sweden-based running shoe company has launched a study to compare the heart rates of people running in various style shoes. The company will recruit runners from around the globe to compare their own running shoes to Airia 1.5 in a simple treadmill test. The hub of the project is on a dedicated Airia website, where test runners register and report their heart-rate data.
“Engaged consumers want more than the ordinary marketing nonsense, runners not the least,” said Mattias Geisler, CEO of Airia Running. “And this project can prove our own shoe tests in a conceivable and transparent manner and also pave way for new thinking in the running shoes business.”
Airia Running puts substantial effort in the project by developing the technical platform for the test and offering free Airia shoes for at least 100 interested runners not yet in possession of the shoes. The test is also open to current Airia runners. The test protocol is statistically validated and needs more than 50 participants to reach significance.
“We are curious by nature and dig down deep on every possible aspect of running shoe performance,” said Geisler. “And we will make serious efforts to produce hard facts with our products. Too much of the R&D in the running shoe business takes place behind locked doors and never reaches public scrutiny.”
Airia shoes were launched in 2014, created out of Arbesko, Sweden’s leading manufacturer of footwear for safety and occupational settings.