Adidas’ New Ultra Boost & Adizero Prime Glow in the Dark

Adidas is working hard to lock up the running market, releasing several iterations of its acclaimed Boost-infused performance styles. And on Wednesday, the athletic giant will deliver a pair of limited-edition looks with Boost that will keep the street illuminated while you run.

The latest iterations of the Adidas Ultra Boost ATR and the Adizero Prime — which the brand unveiled today via Twitter — boast glow-in-the-dark elements. On the Ultra Boost, the heel panel lights up as well as the section of Primeknit under the Fitframe 3-D-molded TPU, the toe cap, and along the forefoot. And much of the upper of the Adizero Prime glows, with the strongest illumination coming from the three-stripe branding.

Adidas Ultra Boost ATR
The limited-edition Adidas Ultra Boost ATR that glows in the dark.
CREDIT: Twitter.

The brand stated via Twitter that it would only be available in select markets, which Adidas did not disclose. Prices for the limited styles were not revealed, either, but current Ultra Boost ATR looks retail for $180, and Adizero Prime iterations go for $200.

Adidas Adizero Prime
Limited-edition Adidas Adizero Prime.
CREDIT: Twitter.

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