Adidas will terminate its sponsorship deal with the IAAF, the athletics’ world governing body, due to the unfolding doping scandal that is damaging the latter’s reputation, according to a BBC report.
Reports released by the World Anti-Doping Agency were critical of the organization, which is alleged to have helped to cover up systematic doping in Russia.
“As you know Adidas has a clear anti-doping policy in place. Therefore, we are in close contact with the IAAF to learn more about their reform process,” said an Adidas spokesman at the time of the report’s release earlier this month.
The sportswear giant was the biggest sponsor of the IAAF, with a deal due to run until 2019. The projected lost revenue from the canceled sponsorship is estimated at 21 million pounds or $30 million, according to the BBC.
Adidas had become the official sponsor of the 2009 World Championships in Berlin and worked with the IAFF on everything from product development to retail distribution.
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As reported last year, the IAAF’s president Lord Sebastian Coe ended his longtime ambassadorial role with Nike due to a conflict of interest. He is said to be leading the IAAF through a process of reform in the wake of accusations of corruption within the organization
Adidas and IAAF did not return requests for comment at press time.