Major League Baseball’s opening day was Sunday, but the biggest news from the sport occurred off the field. Adidas has high-profile athletes on its roster in all sports, from football to basketball and more, and it will now sponsor one of baseball’s brightest stars.
The renowned athletic brand announced today that it has signed Houston Astros shortstop Carlos Correa, the 2015 American League Rookie of the Year. To launch the partnership, Correa will unveil a custom player’s edition pair of the brand’s Boost Icon 1 cleats when the Astros face the New York Yankees on April 5.
“There’s no way to compete at Major League Baseball at the age of 21 unless you have both great skills and unbelievable confidence,” Adidas Group North America president Mark King said in a statement. “His poise comes from preparation and planning, and he expects success every day, every game. He’s both humble and self-assured and has already accomplished so much. I couldn’t be more happy to have him as part of the Adidas family.”
Adidas confirmed Correa would take a leading role in marketing campaigns for the brand, and also collaborate with Adidas on future baseball cleats and accessories.
“Adidas has a ton of energy and momentum right now, and I just knew that I had to be part of this brand,” said Correa. “I love what Adidas stands for and what they are doing with innovation and fusing sports and culture.”
In his rookie season, Correa hit .279 with 22 home runs and 68 RBIs, and he was a key factor in the Astros reaching the playoffs in 2015.
“Carlos’ personality, confidence and style of play exemplify what Adidas Baseball is all about, and we are excited to welcome him to the Adidas family,” senior director for Adidas Baseball Aaron Kahn said. “Partnering with both the 2015 AL and NL Rookies of the Year, Correa and Chicago Cubs third baseman Kris Bryant, truly makes the statement that Adidas is the future of baseball.”