The Adidas PureBOOST ZG Prime, the brand’s latest neutral running shoe, is available now for men and retails for $140.
The Primeknit upper is designed, according to the brand, to provide a dynamic fit by naturally expanding with the foot, as well as reduce irritation while running. The brand’s Boost cushioning, a proprietary blend first introduced in 2013 that boasts thousands of capsules that store and release energy during activity, keeps the shoe responsive and helps keep it light.
The shoe also features a molded eyelet to keep the fit dynamic and hug the foot like a second skin, a molded heel cap, and an EVA outsole for a smooth ride. The shoe is light, weighing in at 8.7 oz. in a men’s size 9.
The three colorways featured on the Adidas Pure Boost ZG Prime debuts are black, white and red; black and white; and blue and white.
Adidas introduced a women’s-only running shoe using Boost technology on Feb. 1 with the PureBOOST X, retailing for $120. The shoe was developed for women specifically with function and fashion in mind.