Adidas Originals Continues New Campaign With ‘Tubular Future’ Film

At the end of last month, Adidas Originals released a film titled “Your Future Is Not Mine,” featuring seven artists and cultural influencers as part of its new “Future” campaign. The goal, said the brand, is to “create their own future despite all the predictions society lays upon them.”

The next layer of the campaign is the “Tubular Future” film featuring French musician Kyu Steed and L.A.-based stylist Aleali May, both wearing Adidas Tubular sneakers.



Steed wears a pair of Adidas Tubular Dooms, while May wears a black Tubular Defiant style.

Adidas Tubular Future Film
French musician Kyu Steed in the Adidas Tubular Future film.
CREDIT: Courtesy of brand.

The two are seen walking toward doors and up steps and escalators—a metaphor for their push towards creating their independent futures.

Adidas Tubular Future Film
Aleali May in the Tubular Future film.
CREDIT: Courtesy of brand.

At the time of the first “Future” video release, Adidas Originals senior director of brand communications Alegra O’Hare emphasized that 2015 was a positive year for the brand.

“We are looking forward to this new progressive campaign which embodies all of our brand’s values, like community, courage and creativity.”

Watch the video below.


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