Adidas Originals will once again release one of its sold-out silhouettes.
The Tubular Doom Primeknit will be available on July 29. There have been several releases of this shoe, including a buzzed-about collaboration with Kith’s Ronnie Fieg. When that shoe was released, New Yorkers waited in line during a snowstorm to get a pair at Kith’s stores. That shoe had special details that paid homage to Kith’s home in New York and had the store’s slogan “Just Us” on the heel.
Adidas Originals changed up its game in March when it restocked gray and black Tubular Doom Primeknits via Twitter. Followers had to click a link that was found exclusively in the brand’s Tweet to purchase the shoes online.
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This time around, the brand will offer the shoes in gray and navy colorways, both with a total Primeknit upper and a white sole. Adidas Originals has enjoyed similar success with its NMD silhouette, which also continues to sell out quickly following each release. The next NMD to arrive is the Hu NMD, created in collaboration with Pharrell Williams.