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Adidas Originals Teases New Pusha T Collab With Photographer Ari Marcopoulus

Pusha T’s fans clamor for his sneakers with Adidas Originals with the same intensity as his music. And the brand confirmed today that his following would soon have a new pair to pick up.

For the third installment of the rapper’s King Push EQT franchise, Adidas Originals enlisted famed photographer Ari Marcopoulus to craft a minimalistic photo project highlighting him and his new look — the King Push EQT “Grayscale.”

Pusha T Adidas Originals King Push EQT Grayscale
Pusha T in the Adidas Originals King Push EQT “Grayscale.”
CREDIT: Courtesy of Adidas Originals.

For the black-and-white analog shoot, the rapper is featured in simple attire and his King Push EQT. The brand said the shoot is foreshadowing to the design of the limited-edition “Grayscale” and highlights Pusha T’s personal style with a simplified wardrobe that is his own.

“I wanted to do something simple and authentic but unique. The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused,” Marcopoulus said in a statement. “It’s slow as opposed to smaller cameras where you can take many photos and choose later. [Shooting] 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”

Pusha T Adidas Originals King Push EQT Grayscale
Another look at Pusha T in the Adidas Originals King Push EQT “Grayscale.”
CREDIT: Courtesy of Adidas Originals.

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