Pharrell Williams and his Billionaire Boys Club brand are once again helping Adidas Originals reimagine one of its classics for summer: the Stan Smith sneaker.
This time around, Williams took inspiration from one of his early BBC Ice Cream shoes for the all-over palm-tree print pairs. The shoes feature a Nappa leather upper, a BBC “B” logo on the heel and the signature astronaut label on the tongue in place of the usual image of Smith.
The collection also includes shorts and several tops for a head-to-toe palm print look. The shoes are offered in both a green and a red colorway and will be available Saturday at Adidas Originals and Billionaire Boys Club flagship stores, as well as in select retailers and online.
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Williams recently collaborated with Adidas Originals on the Pink Beach collection, which sold out quickly following two releases in April and May. In November 2015, Williams and Adidas released a pair of pony hair Stan Smiths that had the original Ice Cream diamond and dollar sign print and were a huge hit with fans of BBC.