Adidas Neo has teamed up with YouTube sensations Amanda Steele and Marcus Butler to launch a collection of innovative footwear products featuring a new comfort concept called Cloudfoam.
In the #cloudfoam Step In campaign, which was launched this week, Steele and Butler encourage people to “step in” to what they’re most passionate about.
Butler — who has more than 4 million subscribers on his YouTube channel — launched the #cloudfoam campaign through a vlog, giving his fans a glimpse of the things he loves to do most. Steele — known for her fashion and beauty videos — created a lookbook of her favorite spring styles for her YouTube channel, whilst wearing her new Cloudfoam sneakers.
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To join the campaign, fans are encouraged to share photos on Instagram, Facebook and Twitter of their own “Step In” moments, with the hashtag #cloudfoam.
Adidas Neo offers 30 Cloudfoam products for men and women, all featuring the comfort and lightweight cushioning. The shoes are available now in stores and online.