Adidas Made Only 100 Pairs of These Lionel Messi Cleats

Adidas is celebrating Argentinian superstar soccer player Lionel Messi with a pair of very limited-edition cleats.

The Messi 10/10 cleat features an iridescent upper made with Adidas’ Agilityknit material that molds around the foot immediately, which means there’s no wear-in period. The Pureagility sock system hides the laces inside the shoe, and the Agility Sprintframe outsole is designed for excellent traction and stability.

Lionel Messi Adidas 10/10 Cleats
Adidas Messi 10/10 cleats.
CREDIT: Courtesy of Adidas.
Lionel Messi Adidas 10/10 Cleats
Heel detail on the limited-edition Adidas Messi 10/10 cleats.
CREDIT: Courtesy of Adidas.

The shoes can be purchased Monday at an Adidas soccer pop-up shop in New York, in select retailers and at Adidas.com. There’s a catch: Adidas only made 100 pairs of these $400 shoes available worldwide, so that means getting your hands on a pair could be tough. But wait, there’s one more caveat: Adidas only made the pairs in Messi’s size — U.S. 8.5.

Lionel Messi Adidas 10/10 Cleats
Details on the Adidas limited-edition Messi 10/10.
CREDIT: Courtesy of Adidas.

Adidas has started an annual tradition of releasing a limited-edition Messi shoe every Oct. 10, celebrating his jersey number 10.


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