The Messi 10/10 cleat features an iridescent upper made with Adidas’ Agilityknit material that molds around the foot immediately, which means there’s no wear-in period. The Pureagility sock system hides the laces inside the shoe, and the Agility Sprintframe outsole is designed for excellent traction and stability.
The shoes can be purchased Monday at an Adidas soccer pop-up shop in New York, in select retailers and at Adidas.com. There’s a catch: Adidas only made 100 pairs of these $400 shoes available worldwide, so that means getting your hands on a pair could be tough. But wait, there’s one more caveat: Adidas only made the pairs in Messi’s size — U.S. 8.5.
Adidas has started an annual tradition of releasing a limited-edition Messi shoe every Oct. 10, celebrating his jersey number 10.