NBA superstar Damian Lillard now has a new signature Adidas sneaker.
The athletic giant unveiled today three colorways of the new Dame 3, with its inaugural colorway — dubbed “Roots” — arriving via adidas.com in limited quantities Wednesday. The shoe will retail for $115.
Adidas Dame 3 “Roots,” $115; adidas.com
The “Roots” colorway, according to the brand, was inspired by Lillard’s days playing AAU ball for his coach Raymond Young, who made his players hold bricks in their hands when practicing a defensive stance. The triple-red colorway, Adidas said, was put together to “remember each brick Dame carried.”
“He was teaching us that you got to be on time, you got to be a hard worker,” Lillard said in a statement. “If not, this is what you’re going to do until you figure it out. For me, those lessons carried on past the basketball court.”
The new model boasts several references to Lillard, such as the longitude and latitude of Oakland, Calif.’s Brookfield neighborhood on the outside of the left and right foot, respectively; “Wearing the Letter O” on the left insole and “Oakland, Ogden and Oregon” on the right; and 56316 — the code on the telephone pole at his grandparents’ house where he learned to shoot on a milk crate — on the outsole.
For the avid baller interested in performance, the Dame 3 features a customizable lacing system for lockdown, a Techfit bootie for personalized fit, a fused mesh upper for season-long durability without comprising comfort and breathability, a geometrically simple traction pattern that ties back to his milk-crate origins, and dual-density Bounce cushioning for natural court feel.
“Damian inspires all of us with his path in life and his approach to the game, giving the design team plenty to work with. We set out to create a shoe that embraces who Dame is, from his debut album ‘The Letter O’ to his community efforts and all the unique ways he connects with fans,” Jesse Rademacher, Adidas Basketball design director said in a statement. “Above all else, his commitment to kids and those around him show his true character.”
Adidas confirmed more colorways of the shoe would release throughout the NBA season, such as the “Rip City” iteration on Jan. 19.
“With this being my third shoe, it’s all about appreciation for the people that went out of their way so I’d be able to hoop growing up,” the Portland Trail Blazers captain said in a statement. “There were a lot of things that happened where if I didn’t have a strong support system — it probably would’ve drowned me. But my family helped me rise up, and now I want to inspire and encourage everyone else to do the same thing.”