Adidas To Donate Portion Of Proceeds From D Lillard 2 Stay Ready To Portland Youth Program

Damian Lillard and his Portland Trail Blazers are heading back home to Oregon’s Moda Center on Monday night for Game 4 of the NBA Western Conference semifinals. As the Trail Blazers look to tie the series at 2-2, Adidas is showing support for Lillard — one of the brand’s star athletes — and his team.

Adidas has put up two billboards in Portland featuring Lillard and the brand’s “Never Doubt” mantra.

Damian Lillard Trail Blazers Playoffs
Adidas has put up two billboards featuring Damian Lillard in Portland to support the team’s playoff run.
CREDIT: Courtesy of brand.

 

Last month, Adidas unveiled another iteration of Lillard’s signature shoe, the D Lillard 2 Stay Ready — a nod to the work Lillard put in to lead the Trail Blazers to the playoffs. The brand announced over the weekend that it will donate a portion of the proceeds from the Stay Ready to Janus Youth Programs, a nonprofit that runs programs supporting struggling youth and their families all over the Pacific Northwest.

The D Lillard 2 Stay Ready retails for $115 on Adidas.com.

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