Adidas is launching its line of new innovative shoes in an innovative way.
The sportswear brand is inviting teen basketball fans to experience the Crazy Explosive and D Rose 7 sneakers ahead of their release dates at its #LVL3 interactive hub at the Planet Hollywood Resort and Casino in Las Vegas.
At the kickoff event on Thursday, attendees also got a first look at James Harden’s Project Harden.
The #LVL3 showcase runs through Saturday from 11 a.m. to 11 p.m. for ages 14-18.
Guests will get to play in the unreleased kicks, customize Adidas gear, learn more about sports science and rub shoulders with their favorite ballers — including Derrick Rose, who showed off his pingpong skills at the launch, and Harden, who played video games with fans.
The bearded Houston Rockets baller presented his basketball style concepts for on and off the court through a virtual reality presentation.
Dubbed Project Harden, an Instagram video shared on the brand’s page during the event features footwear designs and Harden testing the performance of his sneakers as he’s put through the paces. It shows a glimpse at what he has developed with Adidas since partnering last fall.
The D Rose 7 sneakers will drop on Aug. 11 in Solar Red with other colorways rolling out through Oct. 15, and Andrew Wiggins’ Crazy Explosive sneakers will be released on Aug. 1.