The 2016 Rio Olympics By The Numbers

Aug. 5: Official opening ceremony.

Aug. 4: NBC will air an Olympics preview story.

270 million: Number of TV viewers expected to watch NBC’s coverage.

$1 billion: The amount of advertising revenue NBC has already reached.

160,000: Zika cases recorded in Brazil so far.

Up to $40 million: Amount Nike was rumored to pay for its Olympic sponsorship deal.

21 and counting: Prominent athletes who have pulled out of the 2016 Rio Olympics. Not all have cited Zika as a factor.

7.5 million: Tickets available for purchase to the 2016 Rio Games.

206: Nations participating.

306: Events in 28 sports.

10,500: Athletes expected to participate.

Want More?

How Brands Intend To Capitalize On The 2016 Olympics In Rio

LeBron James Pulls Out Of Rio Olympics To ‘Rest,’ How The Zika Virus Is Affecting Other Olympic Hopefuls

Rory McIlroy Pulls Out Of Rio Olympics Amid Zika Virus Concerns

Adidas-Sponsored Golfer Dustin Johnson Pulls Out Of Rio Olympics Citing Zika Virus Fears

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content