Two Ten Footwear Foundation upped the ante for its annual dinner and gala this year with a little help from Fergie. The singer-turned-designer was the evening’s entertainment for its 2016 event, held Wednesday in New York City.
“Two Ten has been around for a long time, but there are always new people joining our industry,” Diane Sullivan, chairman, CEO and president of Caleres Inc., who serves as chair of Two Ten’s board of directors, told Footwear News in mid-November. “We thought [having an entertainer such as Fergie] would be a fantastic way to rally more attendance and increase the awareness of Two Ten and the wonderful work it does.”
And it looks like it helped. With nearly 2,000 guests filling the Hammerstein Ballroom, Fergie performed her hits, including “M.I.L.F.$” and “Big Girls Don’t Cry.”
“I was a guest of Caleres and Diane Sullivan at last year’s gala dinner, and I was blown away by the incredible work this organization does,” Fergie said to FN in November. “Now that I am part of the industry [through my partnership with Caleres], I feel an obligation to do my part for a charity that does such important work. The direct impact that this charity has on the lives of people in and around the industry is nothing short of spectacular.” (Caleres has partnered with Fergie on her footwear collection since 2009.)
On Wednesday, Two Ten, led by president Neal Newman and gala chair Mark King, hit its fundraising goal of $3.5 million, which will go to shoe people in need. The majority of the revenue raised is dedicated to Two Ten’s Common Good fund. In total, the gala supports 40 percent of the annual operating expenses of the nonprofit.
With the 77th annual affair being a dual event (beginning with a VIP dinner and auction), Two Ten honored three important power players who have supported the organization. Tacey Powers, VP & corporate merchandise manager for Nordstrom’s Rack shoe division, took home the Social Impact award. Blake Krueger, Wolverine World Wide Inc. chairman, CEO and president, received the A. A. Bloom award. Jay Schottenstein, president of DSW Inc., was honored with the T. Kenyon Holly award.