Tory Burch’s athletic wear line, Tory Sport, set up shop in NYC’s Flatiron district on March 18. And to celebrate the launch, the designer hosted a party there Wednesday.
The 3,900-sq.-ft. retail space is on lower Fifth Avenue, which is seeing a boom in real estate leasing activity. Other neighboring activewear stores include New Balance, Lululemon, Nike Running and Athleta.
The shop, inspired by vibes of a ’70s surf lodge, includes clothing, bags, shoes and accessories. On the footwear front, Tory Sport is filled with athletic slides sandals, slip-on sneakers and mesh ballet flats.
The store’s interior is detailed with wooden walls, modern Scandinavian designs and nods to sports, such as striped floors that resemble pool lap lines and tennis grip rails.
Guests included Anna Wintour, Ashley Greene, Camilla Belle, Narciso Rodriguez, Tabitha Simmons and Chanel Iman.
Kool & the Gang performed for the occasion. “I’ve been inspired by and listened to them my entire life,” Burch said about the band.