Schutz kicked off the launch of its resort collection Wednesday in Los Angeles at The Grove’s Nordstrom store with social media sensation Rocky Barnes.
Speaking to Footwear News, the longtime fan of the Brazilian label said it was love at first sight of a gladiator heel.
“That was one of my first experiences with them,” Barnes shared. “All of their tall, dramatic lace-up, high-knee shoes I’m obsessed with. The thick heel is key for me these days because you get the look of a stiletto, but they are so comfortable because they disperse the weight. You can literally walk-slash-run in all of them.”
As a bonus, the footwear highlights her figure, she added. “I don’t know why, but they make your legs look so good. I have tons of sneakers that I’m always buying or gifted, but the raffia looks so rich.”
The brand has expanded its presence out west after seeing success — and demand — following the launch of its New York location on Madison Avenue, and a six-week pop-up store at The Grove in March.
In April, Schutz opened doors at its second U.S. boutique in Beverly Hills, Calif. “Beverly Drive is the best street in L.A. for contemporary young fashion,” Alexandre Birman, CEO and founder, told FN at the launch of the shoe label’s 314 North Beverly Drive store. “You are a block away from Rodeo Drive, so you get the tourists — but you still have the locals who prefer to shop here.”
The new digs feature 2,800 square feet of space that includes a high-definition video wall, backlit mirror panels, custom box shelving, a private celebrity-VIP room and a “pump wall” lined with heels. Birman said it reflects the brand — modern and simple.