The brand is now the official shoe sponsor for season five, which kicks off tonight on Lifetime.
“The design talent is of the highest caliber, and we’re thrilled to participate as the official shoe sponsor,” said Chinese Laundry founder and CEO Bob Goldman. “It’s exciting to see the creative process unfold in front of the cameras — get your popcorn ready, the fun is just beginning.”
Now, contestants will have access to the brand’s shoe styles to pair with their creations and looks that will be featured on the shoe. Additionally, the season’s winner will be awarded an opportunity to design an exclusive Chinese Laundry capsule collection.
Isaac Mizrahi and Georgina Chapman of Marchesa act as judges on the reality show. Alyssa Milano will host. Episode one airs tonight at 9 p.m. EST.