Available in both Italian and English, the e-commerce site will be shoppable from 91 countries.
On Monday, those who registered on the website in the previous weeks gained access to a private opening with the opportunity to shop a very limited-edition collection of its bow mules in two of the brand’s staple colors — pale pink and black. Only 21 pairs were released.
“This is an important moment for the company, and we worked hard to develop a special website,” said No. 21 founder and creative director Alessandro Dell’Acqua, who noted that it will feature a deep interaction with social media platforms.
In particular, a section will aggregate posts that the brand’s fans have uploaded on their Instagram and other social media channels. It’s all about the numbers, with proportions and font sizes being successive Fibonacci numbers, the sequence of integers that appears in both nature and numerous artistic and architectural works.
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With the launch, the online store will carry the No. 21 resort 2017 collection, the special capsule developed in collaboration with K-Way, along with a wide selection of shoes and accessories.
No. 21 is produced by Italian manufacturer Gilmar, which also holds a 30 percent stake in the label. The brand is distributed by Milanese showroom Riccardo Grassi and is available in more than 600 multibrand stores in the world. In addition, No. 21 operates three flagships, located in Milan, Hong Kong and Hangzhou, China.