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Jonathan Anderson’s New Madrid Store Will Include a Flower Shop

Jonathan Anderson keeps stretching Loewe into broader lifestyle territory: A flower shop is among unexpected features of Loewe’s new Madrid flagship, slated to open to the public on Friday.

https://www.instagram.com/p/BMwKDNPhveC/?taken-by=jonathan.anderson

The 10,000-sq.-ft. unit spreads over three floors of Loewe’s head office in a landmark 19th-century building, and it showcases the top-to-toe makeover Anderson has engineered since arriving in 2014 as creative director of the heritage brand, owned by LVMH Moët Hennessy Louis Vuitton.

https://www.instagram.com/p/BMwIIImhJFI/?taken-by=jonathan.anderson

 

The unit, dubbed Casa Loewe, also boasts artworks and specialized departments for made-to-measure and exotic skin items. Anderson and LVMH brass are heading to Madrid for a slate of opening events on Thursday, including a store cocktail, an exhibition at Madrid’s botanical gardens and an after-party.

https://www.instagram.com/p/BMwJPRkBK4y/?taken-by=jonathan.anderson

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