Italian luxury brand Fragiacomo is turning 60. While its name may not be an internationally recognized one, locals in the know have been counting on it for six decades. Founded in 1956 in Milan by Dante Fragiacomo, the label specializes in footwear and leather goods.
Combining pure lines, attention to detail and signature Italian craftsmanship, Fragiacomo gained popularity during the Sixties — thanks to its boutique in Via Condotti in Rome — when Hollywood movie stars and socialites flocked to the Eternal City.
These days, the label counts Wallpaper magazine’s editor-at-large JJ Martin and stylish socialite Elena Perminova among its supporters, in addition to Italian influencers and actors, such as Alessandra Mastronardi, who starred next to Robert Pattinson and Dane DeHaan in the movie “Life” last year.
Currently designed by an in-house creative team, Fragiacomo’s fall ’16 collection introduced a range of sneakers for the first time, in addition to velvet and suede ankle-boots, slippers and the brand’s signature pumps. These are embellished with “the iconic all-over flower embroidery, which has defined the brand since the Sixties […] as a tribute to the 60th anniversary of the label,” explained a spokesperson.
The label will fete the anniversary today at Circolo Filologico, in central Milan, with an exhibition of images created by Italian photographers including Paolo Barbieri, Gian Maurizio Galimberti and Piero Gemelli. A book will also be published to mark the occasion, which retraces the brand’s history through images and anecdotes from the 1960s to the present day.
In 2010, Fragiacomo was taken over by GC Holding, a company specialized in logistics and real estate, led by the Pozzi Chiesa family. The company plans to relaunch Fragiacomo internationally. “By the end of 2017, we expect to open a store in Theran with a local partner,” said president and CEO Federico Pozzi Chiesa, adding that the company is also trying to gain visibility in prominent boutiques, such as Banner in Milan, which dedicated a special window to Fragiacomo’s 60-year-anniversary’s pump during Milan Fashion Week in September.