When two street-style sensations with 200,000 Instagram followers between them launch a ready-to-wear brand, the writing is on the wall.
An expanded sophomore line for spring ’17 spread its wings like the embroidered parrots and birds of paradise embellishing those signature draped wrap dresses and slips, which came in a palette shot with red, turquoise and purple in opulent fabrications such as silk-satin, suede, sequins, velvet and even patent. But although this is only their second season, the duo hit the ground running with the launch of their debut footwear collection.
“We wanted to expand our range of products and make a little wardrobe,” they enthuse. “After all, every woman needs a good pair of shoes in her life.”
Quite right, too, and the shoes proved instant hits, finding favor with Cassie Smart, buying manager of footwear and bags at Matchesfashion.com, and Net-a-Porter vice president of global buying Sarah Rutson, both of whom cited the presentation as a Milan highlight.
“Like our ready-to-wear, the shoes are a variation of the Thirties and the Seventies with the same color palettes, embroidery and imaginary,” continue the girls. “Our women come from the past, so the whole collection is a little retro-inspired.”
Their mission, they say, is to empower their female customer. “It’s all about a strong, sexy and confident woman. We want to make women to feel like the best version of themselves.”
They cite their palm embroidered mules and ribbon-embellished velvet sandals as personal favorites — the former in particular most resonating with buyers.