The Princess Di inspiration stemmed from a book that Reid read while studying at Central Saint Martins. The tome included pictures of the late royal’s style, which led her to pen an article in her beauty label’s WAH-zine called “Princess Di Was Really Fly.”
Reid took her cue from Princess Di’s Eighties aesthetic – and worked in East London influences creating a range that’s a mix of smart and sporty casualwear. It followed suit with Princess Di’s style — the royal was adventurous and playful — as seen in a red-and-white stripe varsity sweater paired with a pearl choker necklace or a little black dress with multi-pearl straps.
The two shoe looks feature heeled loafers with varsity inspired lacing and those ones with pearl ankle straps mirroring the pearl necklace beloved of the Eighties’ Sloane Ranger (the monicker given to the denizens of Chelsea’s smart Sloane Square).
“I am actually from a fashion background, not a classic nail background,” said Reid. “I used to assist Nicola Formichetti and worked as a stylist and consultant. I love the Asos team and they’ve been trying to get me to do a collection for years, but I only wanted to collaborate when I had a good idea. I was never going to make a collection just for the sake of it. I wanted to do something cool. Now was the perfect timing.”
Prices start at $10 with shoes from $67-$75 at current exchange.