Sarah Rutson took the stage of SoHo House’s movie theater for Net-a-Porter’s seasonal press day presentation to talk about the key trends the retailer will be pushing through their edit of the fall 2016 collections, as well as the brands they have bought into the most for the upcoming season.
Rutson said that she has been trying to build the company’s accessories business to match their extensive ready-to-wear offer, by buying into new designers and with initiatives such as the “Dressing from the Feet Up” campaign which highlighted their footwear offer.
Among Rutson’s top trends was what she named the “Artful Mashup” which embraces the maximalist mood set by Gucci’s Alessandro Michele 3 seasons ago with clashing prints and highly decorated pieces.
The buyer said that many consumers will be entering into the trend with accessories such as block-heeled ankle boots in bold colors and patterns. To build momentum around the trend, the retailer has teamed with Tabitha Simmons on an exclusive capsule collection of boots which will be launched later this year.
Another micro-trend in line with the upcoming season’s opulent mood includes velvet footwear, by the likes of Aquazzura, Jimmy Choo and Jil Sander.
Rutson also talked about “Precious Embellishments” as a key trend in their fall 2016 footwear edit, singling out pieces such as Balenciaga’s feminine satin pumps, Miu Miu’s pearl-embellished fur-trimmed slippers and McQueen’s embroidered loafers.
Stilettos are also back on trend according to Rutson, as women are starting to become more willing to spend on statement evening wear again. Multiple straps as seen at Gianvitto Rossi and Bottega Veneta give stiletto pumps an updated feel for the season.
Utility boots seen on the runway at Valentino, Alexander Wang and Dolce & Gabbana were the third key footwear trend Rutson pointed out, saying that her team bought into it with pieces such as an Aquazzura shearling-trimmed version and a pink patent pair by Acne Studios. “There will be a lot of pink hiking boots getting Instagram love next season,” said Rutson.
The top high-spend designers across all categories include Chloé, Miu Miu, Saint Laurent, Balenciaga and Prada, which the company will stock for the first time for fall 2016. Carrying Prada online, one of the few brands which remained resistant to e-commerce, had been a goal of the group’s founder, Natalie Massenet for years. (Massenet left the company last year shortly after it was acquired by Yoox Group.)
Among the new footwear launches on the site are The Row’s footwear range, Malone Souliers, Sanayi 313 and Avec Moderation, the Florentine brand known for its expertly crafted sandals.