Rihanna Launches Fenty x Puma Collection At Bergdorf Goodman

Rihanna just hit another major moment in her career. Nearly seven months after Rihanna debuted her first runway collection with Puma at New York Fashion Week, the line was officially made available to the public today.

The “Needed Me” singer was on hand for the exclusive launch at Bergdorf Goodman in New York City.

While crowds swarmed Rihanna as she posed with the retailer’s shop windows, more fans eagerly waited inside to get a glimpse of Puma’s creative director and to shop her collection.


Before cutting the ribbon for the Bergdorf debut, Rihanna thanked Linda Fargo, SVP fashion and store-presentation director at Bergdorf Goodman, and president Josh Schulman. She said, “Linda played a very big role in making this possible. It’s every designer’s dream to be carried at Bergdorf Goodman. “

Rihanna Fenty Puma Collection Bergdorf Goodman
Rihanna cutting the ribbon to her Puma x Fenty collection at Bergdorf Goodman.
CREDIT: Courtesy of Puma.

She added, “For an island girl like me to carry such a prestigious brand like Puma from just the athleticism of the brand to glamour, and bring it all the way to Bergdorf Goodman is such a big deal for me. It makes me feel very special. Thank you guys for taking a chance on me. I can’t believe my fans can come here and buy my collection.”

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When you go to @bergdorfs… 🏆🙏

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Afterwards, Rihanna hung around and shopped with fans before heading to Foot Locker for another celebratory launch of her Fenty Puma by Rihanna collection.

The fall ’16 line does include a range of shoes outside of the Fenty x Puma Creepers, Trainers and Faux Fur Slides that have already been released.

Rihanna Fenty Puma Collection Bergdorf Goodman
Rihanna dressed in Puma from head to toe at the launch of her Fenty Puma by Rihanna line at Bergdorf Goodman.
CREDIT: Courtesy of Puma.

Styles — ranging from $325 to $750 — include pointed heel laceups and over-the-knee pairs with a boxing boots influence, and wedge combat boots.

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