The actress-turned-musician-turned designer, who produces her namesake Daya by Zendaya shoe line with Titan Industries, is lending her support to the 23rd annual event in October.
In the PSA, she models shoes from her eponymous collection.
“We are thrilled to have Zendaya as our 2016 PSA spokesperson for “FFANY Shoes on sale,” said Ron Fromm, President and CEO of FFANY. “Part of our mission at FFANY is to continue to unite the footwear industry in charity, and we’re looking forward to bringing together industry leaders in the fight against breast cancer.”
Meanwhile, next week in conjunction with the FFANY show, the organization will unveil its first FFANY Shoes4aCure event, a four-day pop-up charitable shoe sale complete with a shoe salon to benefit the cause.
Since the benefit was launched in 1994, more than 2 million pairs of shoes have been sold and $50 million has been donated in support of the cause.
Zendaya, whose legion of loyal fans are driving much of her success, was recently on set with FN for a special project that will be unveiled later this summer.