The four vignettes, titled Festimonials, were created and written by Kenneth Cole Productions and directed by Ricki Stern and Annie Sundberg of Break Thru Films. (The directors’ previous work includes documentaries such as “Knuckleball!” and “Joan Rivers: A Piece of Work.”
The short films will debut on Jan. 27, “Volunteer Appreciation Day,” in all Sundance films and theaters.
The pieces highlight veteran Sundance volunteers recounting their favorite memories of the festival. The vignettes take place in a fireside setting and also featured animated reenactments of the stories, drawn by Michael Arthur.
Cole, a member of the Sundance board of trustees, has also designed and donated the volunteers’ uniforms for the 14th year in a row. More than 2,300 Sundance staff are donning the uniforms, which consist of a reversible gray and orange jacket and panel quilting.
Kenneth Cole isn’t the only shoe brand participating in Sundance initiatives. Blundstone will be partnering with “The Hollywood Reporter,” to sponsor the publication’s lounge at Rock & Reilly’s. From Jan. 22-25, the company will host a boot-fitting and gifting lounge for attendees on an invitation-only basis.