Parker announced Tuesday night on Instagram she was entering the “LBD” (Little Black Dress) business. She shared a short video of herself twirling through a revolving door in heels and a little black dress to spread the news.
She’s keeping the first silhouette a secret, but said the new collection would arrive at Bloomingdale’s in October with the first design and more to follow. The dresses are also all made in the USA.
Well folks, I've teased you long enough. It's time for the big reveal. Introducing: the SJP LBD. A new collection of Little Black Dresses designed by me, all made proudly in the USA. Our first silhouette (a surprise!) will launch this October exclusively at @bloomingdales, with more designs to follow soon thereafter. Including this one, which I've been practically living in. Follow us on @sjpcollection so you don't miss a beat. The wheels (and doors) never stop spinning… X, SJ
Earlier this month, SJP celebrated the launch of her newest fragrance, Stash, and has been quite the busy designer putting together her SJP Collection shoe.