Ferragamo Teams With Craig McDean For Spring Ads & Unveils Short Film

Salvatore Ferragamo creative director Massimiliano Giornetti turned to Craig McDean for the brand’s spring ad campaign, launching a short digital film at the same time.

For the latter, director Theo Stanley focused on the collection’s long, multicolored cotton sundresses and the brand’s bread-and-butter shoes and accessories as part of a fun game of hide-and-seek at a luxurious, sun-kissed beach villa.

Ferragamo-spring-2016-ad-campaign-short-film-3
A look from the short film.

Dubbed “Lo Splendore Della Vita [‘The Splendor of Life’],” the campaign’s concept is inspired by the brand’s namesake founder, who believed that “there is no limit to beauty or the pursuit of perfection.”

Another look from the campaign
Another look from the campaign.

Models include Maartje Verhoef and Jing Wen and Julia Van Os.

Meanwhile during the brand’s Milan Fashion Week men’s presentation, Giornetti added a dash of chaos to his latest collection for Salvatore Ferragamo, sending out clashing patterns and weaves in a jaunty lineup inspired by Andy Warhol’s paint-splattered Ferragamo oxfords.

Ferragamo Men's Fashion Week Fall 2016 Shoes
Salvatore Ferragamo fall ’16 men’s collection.
CREDIT: Giovanni Giannoni.

Leather oxfords were hand-polished and brushed, each individually painted with subtle splatters of color — a thoughtful ode to the Warhol inspiration. Certain pairs also had blue shearling lining, which poked out at the ankle.

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