Rihanna’s Sticker-Shock-Inducing Fenty x Puma Boots

Fenty fashion lovers might be subject to sticker shock with the latest release from Rihanna’s Puma collection. After several sneaker releases under $150, the new shoes come with a surprising price tag.

The over-the-knee boots are on preorder at Bergdorf Goodman and Neiman Marcus for $750 and on the DTLR calendar with a price tag of $980. The booties are going for a whopping $600. Sneaker boots are listed on Puma.com start at $325.

DTLR’s release calendar says the Fenty boots land Oct. 15, with the booties debuting Sept. 29.

Fenty Puma
Fenty Puma Suede 105mm Sneaker Bootie, White/Black, $600.
CREDIT: Courtesy of Bergdorf Goodman
Riihanna Fenty Puma
The Fenty Puma by Rihanna black wedge boot ($350) and white platform ($325).
CREDIT: Courtesy of Puma.

It’s just one indication that Puma is eyeing major market potential with Rihanna’s Fenty line. Puma’s secured mass-market appeal with the Faux Fur Slides (which consistently sold out online) retailing for $80 and Fenty Puma Creepers going for $140.

Fenty Puma by Rihanna Fall '16
Fenty Puma Eskiva Leather Over-the-Knee Sneaker Boot, White, $750
CREDIT: REX Shutterstock.
Fenty Puma by Rihanna Fall '16
Fenty Puma Eskiva Leather Over-the-Knee Sneaker Boot, White, $750
CREDIT: REX Shutterstock.

But the partnership with iconic luxury department store Bergdorf Goodman and Rihanna’s confirmation she’s taking the Fenty collection on the road to high-profile Paris Fashion Week are just two examples that the singer and her partner are eyeing the luxury shopper on a luxury stage. It also doesn’t come as too much of a surprise that Rihanna’s eyeing a higher-end shopper as she cut her teeth on a buzzy collaboration with Manolo Blahnik earlier this year.

We’re sure that Rihanna and Puma fans will be springing for the collection, but those $200 Yeezys from Adidas are looking pretty nice right now, aren’t they?

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