×

#MyKirkwoods Instagram Campaign Kicks Off for London Fashion Week

Nicholas Kirkwood is celebrating London Fashion Week with a new Instagram campaign.

The British designer selected more than a dozen social media-savvy fans to choose their favorite styles from the autumn collection and take personal photographs of their shoes.

Nicholas Kirkwood Instagram Campaign
Looks from the campaign.
CREDIT: Courtesy Image

“I was scrolling through the hashtag #Mykirkwoods as I love to know what my followers are wearing, and I was really drawn to the rawness of the images,” said Kirkwood. “So I started to compile a selection of the people that I liked, and it was then that I came up with the concept. The people I selected really caught my attention, as I loved the way they had photographed the shoes, so we reached out to 15 fans and asked them to choose their favorite pair from the fall collection.”

The campaign launches on Instagram on Sept. 19.

Meanwhile, Kirkwood will unveil his spring 2017 collection on Sept. 30 during Paris Fashion Week.

John Legend wearing Sperry boat shoes Sponsored By Sperry

It’s Boat Shoe Summer – Just ask John Legend

Celebrate Father's Day with the shoe of the summer: Sperry boat shoes, curated by John Legend.
Learn More

Access exclusive content