Net-a-Porter Holding Shoe Shopping Spree Contest

With spring just around the corner, there’s no better time to start making room in one’s closet for some fresh buys. But wait — before you break out your wallet, Net-a-Porter is running a shopping spree contest you might want to enter.

To celebrate 2 million Instagram followers, the luxury e-tailer is running a “Dress From the Feet Up” contest. Users can share a photo on Instagram wearing a favorite pair of shoes, tag @Netaporter and use the hashtags #NETAPORTER and #JustAddSole to enter. There are some terms and conditions, so check those out here before entering. The contest ends at 12:59 a.m. GMT (7:59 p.m. EST) on March 4.


This is just one element in Net-a-Porter’s big push for shoe shopping this season. The company recently unveiled an ad featuring model Karolina Kurkova, also called “Dress From the Feet Up,” encouraging customers to switch up routine by choosing their shoes before the rest of their look.

Kurkova sports lots of enviable styles including pairs by Chloé, Aquazzura, Burberry, Gianvito Rossi and more – all of which are currently available on Net-a-Porter’s site.

Karolina Kurkova Net-a-Porter Shoes
Karolina Kurkova in Net-a-Porter’s shoe campaign video wearing Chloé sandals.
CREDIT: Courtesy of Net-a-Porter.

Sarah Rutson, vice president of global buying at Net-a-Porter, says that she always dresses from her feet up.

“I’m a high-heel girl, but after moving to New York a year ago, I started wearing flats,” Rutson said. “At the moment I’m in love with my Gucci loafers. They’re my little obsessions.”

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