Mr Porter has teamed with the Japanese retailer Beams to curate six exclusive collections by the up-and-coming Japanese brands Aloye, Teatora, Marvy Jamoke, Kics Document, Sasquatchfabrix and Orslow.
“For 40 years we’ve been importing American and European clothing into Japan, so this is a perfect opportunity for us to introduce Japanese brands to Europe and America,” said Beams’ vice-president Keishi Endo.
These designers behind the labels, he added, are often third generation artisans who pride themselves on their craftsmanship and Japanese heritage.
For the past four years Mr Porter has been working with Beams – both with the latter’s own label and with sourcing new brands – so it was exceptionally keen to embrace the opportunity.
“We have always supported Japanese brands,” said the online retailer’s managing director, Toby Bateman, “and we worked with the Beams team to select designers we don’t currently carry.”
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The project is part of a Japanese government initiative to market Japanese fashion from workwear to tailoring, and meant to reflect diverse aspects of Japanese style through a Mr Porter lens.
Mr Porter picked Orslow for its distressed denim and patchwork plaid shirting, and the print-based Sasquatchfabrix for its shirts, including a black souvenir shirt-jacket with intricate gold embroidery at the back.
The collections run the gamut from patch-panel crewnecks by the graphic designers behind Aloye, to cotton shirts from Kics Document, to Teatora’s technical nylon packable blazers, to slim-cut, contemporary tailoring by Marvy Jamoke.
The collections go on display to the public on Jan. 10 in London as part of an installation by Mr Jo Nagasaka of Schemata Architects. It will launch on Mr Porter on Jan. 12.