70 AND GOING STRONG – Italian brand Moreschi is keeping up the festivities of its 70th anniversary after already launching the photographic book “Moreschi: La Calzatura Italiana Fra Arte e Mestiere” (Italian Footwear, Including Art and Craft”) in November and the multimedia exhibit “Walking Pleasure” at Milan’s Triennale Design Museum in September.
For the fall-winter 2016 season, the family-run company previewed a capsule collection today [April 5] in Milan, which features a brogue and loafer style, based on two historical models of the brand. Limited to 100 pieced each for 490 euros, or $558, the styles received a contemporary update with a more elongated and wider shape and are entirely handmade in more than 300 working steps.
“We chose those two models, because they represented during those years the big takeover of the company,“ said Francesco Moreschi, grandson of founder Mario Moreschi. “The designer AG Fronzoni designed our logo and the guideline of the company in the 60s, so we selected these styles, which are very minimal and simple design, but represent the century of Moreschi.”
Moreschi has also been busy supporting new talents in 2015, namely from Milan’s fashion and design school Istituto Marangoni. The brand met up with students from the master in luxury accessories design and management to develop a capsule collection and in the end selected one student for an internship with the company.
“Supporting new talents is very important for us, because the mind of the students is very clean and open and they give us the opportunity to see what is going on in the future,” Moreschi said, adding that the brand is currently already meeting with new students.
For the future, Moreschi wants to put its focus back on the U.S., where the brand used to operate a store. “We will go back, we don’t know when but it’s too important for us,” noted Moreschi, adding that the company is currently in talks for a new showroom in New York and is also keen on developing Central America, namely the Caribbean area and Mexico.