Marc Jacobs is joining the Rue Saint-Honoré juggernaut, signing a lease to open a new-look unit this spring.
A trio of Jacobs stores on nearby Place du Marché Saint-Honoré — showcasing the women’s resort collection, women’s accessories and the American designer’s Bookmarc concept — are to go dark when the new boutique opens in the place of a Dior Parfums pop-up at 368 Rue Saint-Honoré.
The approximately 800-sq.-ft. unit is slated to showcase the spring 2016 women’s range, and may be expanded during a second phase, according to a brand spokesman.
Last June, Jacobs shuttered his Collection store in the picturesque Palais-Royal after a nine-year run to pave the way for a new brand architecture uniting his top line and the Marc by Marc Jacobs range.
The company ceased production of the Marc by Marc Jacobs label and assimilated that collection’s product range and price points into the signature Marc Jacobs collection. It’s all part of a plan to grow the company in anticipation of a possible initial public offering at some point.
Rue Saint-Honoré has become one of the hottest and most coveted retail strips in Paris with Coach, Alexander McQueen, Tory Burch & Other Stories and Mulberry among other relative newcomers. In the shoe world, Gianvito Rossi also opened a showroom there last year.