Louis Leeman is getting into the film biz — the short film biz, that is.
The luxury men’s shoe brand’s co-founders Erica Pelosini and Leeman celebrated the launch of their first short film, ‘Man to Measure,’ on June 8 at the Standard Hotel in New York’s East Village.
The film, directed by Ivan Olita, follows stylish gent Johannes Huebl going through his daily routine while wearing the brand’s luxe footwear styles, from its signature tasseled loafers to its white low-top court sneakers. The best part of the video? His jaw-dropping shoe closet with dozens of the brand’s shoes to choose from.
“Since the beginning, Johannes immediately understood what we had in mind as a concept and perfectly embodies the soul and the aesthetic behind our brand,” said Leeman in a release. “The video wants to pay tribute to young gentlemen’s lifestyle and attitude with a strong ironic angle.”
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Leeman said the film was released to celebrate its recently-launched bespoke program, which is available in its Madison Avenue store in New York. The program allows customers to select their own finishes on a wide range of styles.
“The bespoke program is the ideal consequence for Louis Leeman’s already very sartorial design,” said Huebl. “We all yearn for individuality and, this way, one’s personal style gets met.”
Leeman and Pelosini presented their spring ’17 men’s collection in New York this week. The collection was inspired by Southwestern motifs, and featured standouts like beaded sneakers and loafers with collapsible backs (the mule is in, after all).
Last fall, the brand was inspired by the Alpine world and designed a range of après-ski looks. See that collection here.