Kendall Jenner and Kylie Jenner had a busy first day of New York Fashion Week on Wednesday. The sisters celebrated the launch of their Kendall + Kylie e-commerce site with an interactive see-now-buy-now fall ’16 pop-up shop at Samsung 837 in New York City.
In February, the design duo officially launched their eponymous clothing and footwear brand, which is made in partnership with Marc Fisher.
“We definitely evolved. I feel like we keep getting better and better, and I’m really proud of this line,” Kylie told Footwear News.
For fall ’16, the footwear offering includes booties, over-the-knee boots, a classic black pump and a lace-up sandal. The collection will retail between $130-$225.
Kendall added, “I think we get more comfortable every time, and that obviously helps.”
Last month, Kylie took to Snapchat to share a sneak peek at the footwear from the Kendall + Kylie spring ’17 collection. For spring, it looks as though the Jenners will be plunging into the athleisure category. In a photo shared on Snapchat, two sneakers were detailed with knit uppers, mesh and neoprene-like fabric.
Said Kylie, “We have the same taste, but different styles. We still like the same things. We never really fight. We agree on everything, and I think it’s kind of cool that we have two different opinions.”
With a combined following of nearly 140 million people on Instagram, plenty of eyes are on the Jenner sisters. And even though Kylie has an ongoing partnership with Puma and Kendall is the face of Marc Jacobs’ fall ’16 campaign, the two still feel it’s essential to also wear their own brand.
Kendall said, “I think it’s super-important because our fans look at everything we wear all the time. Wearing your own collection just makes sense, and we love it — and I wouldn’t not wear it.”
Other guests at the event included sister Kim Kardashian West, as well as Tyga, Doutzen Kroes, Joan Smalls, Jordyn Woods, Justine Skye, Jen Atkin and Jonathan Cheban.
The Kendall + Kylie collection, also including handbags and ready-to-wear, is sold at Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Lord & Taylor, Shopbop and Revolve.