Jimmy Choo knows how to celebrate big.
At its 20th anniversary bash in New York on Thursday night, the brand and the models featured in its ad campaign — including Amber Valletta, Sasha Pivovarova, Milla Jovovich, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju — debuted a surprise music video. In it, the women are seen dancing and lip-syncing to the song “Girl Gang” by Leikeli47.
Watch it here:
Creative director Sandra Choi talked about her vision for the print and online campaign, shot by Craig McDean, in a recent interview with FN: “The way I’ve been looking at the brand is as a beautiful jewel with many different facets. For the campaign itself, I deliberately wanted to show those different personalities and women of our time. They were shot individually and together, and I love the dynamic mix. We don’t want to just be a brand that talks about glamour and the red carpet. There’s so much more to it, and I think the girls were able to channel that.”
The party also featured a performance from Mary J. Blige. Check back for more Friday.