Church’s is experimenting for spring ’17, but not too much to scare its classic customers away. The English brand debuted its latest collection at Milan Men’s Fashion Week and it features a number of updates on its core styles.
Spectator brogues were given a spring touch with colored leather panels near the lace eyelets. Leather penny loafers were also done in colored leathers include a taupe brown, a new colorway for Church’s. Perforated brogues were done in a more modernized white.
The Shannon kilties silhouette was reworked into a new supple leather boot. Lace-up derby styles were given a thick flatform sole, a style Church’s debuted during last year’s Olympics. This season, as an homage, the insole features a Union Jack flag print.
Overall, Church’s made attempts at freshening up the collection. But barely. Compared to brands like Berluti or Fratelli Rossetti, more is needed to stand out in a competitive market.