Charlotte Olympia Launches Activewear Line With Bodyism

Charlotte Olympia has teamed up with activewear and lifestyle brand Bodyism to create a clothing and accessories capsule collection.

The collection comprises of 10 RTW pieces, which incorporate some of Charlotte Olympia’s glamorous signatures, including leopard print, the “Kitty” face and the label’s trademarked spiderweb logo.

A gym bag, a pair of leopard-print sneakers and a pair of black suede trainers suitable for running are also part of the collection.

Charlotte Olympia Activewear
Charlotte Olympia activewear with Bodyism.
CREDIT: Courtesy of brand.

Other highlights include matching pairs of sports bras and leggings in leopard and lip-print motifs, a long-sleeved top and matching gym bag with the same “Kitty” face embroidery featured on Charlotte Olympia’s popular ballerina flats.

“I wanted to design a range that could be worn out and about or for working out in the gym, adding a touch of glamour to sportswear so that you can feel dressed up even when you’re on the go,” said Charlotte Dellal, who has had a longstanding friendship with the Bodyism team.

Bodyism Activewear co-founder Nathalie Schyllert said that Dellal’s playful aesthetic was fully in line with the brand’s philosophy that activewear can be used to make bold fashion statements.

Charlotte Olympia Activewear
Charlotte Olympia activewear with Bodyism.
CREDIT: Courtesy of brand.

Prices range from $107 for a sports bra to $423 for the gym bag. The footwear is prized between $250 and $380.

The collection launches in May. One retail partner for each market has been chosen to stock the collection exclusively for the first month, before rolling out internationally.

Harrods will be carrying the range exclusively in the U.K., as will Shopbop.com in the U.S. Other retail partners include Stylerunner in Australia, Isetanm in Japan and Rubaiyat in Saudi Arabia.

Olympia, who hosted her first runway show during London Fashion Week in February, has launched a series of collaborations this year.

Charlotte Olympia Activewear
Charlotte Olympia activewear with Bodyism.
CREDIT: Courtesy of brand.

In January, she unveiled a collection of lingerie and boudoir-inspired shoes with Agent Provocateur, a brand she has been collecting for years.

She also worked with MAC to design a 26-product beauty range that reflects her love for old Hollywood glamour. The range was launched last month and is distributed at about 800 doors worldwide.

Charlotte Olympia Activewear
Charlotte Olympia activewear with Bodyism.
CREDIT: Courtesy of brand.

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