Local footwear designers weigh in on the country’s biggest strengths.
Juliana Bicudo, designer
“Our brands end up being a reflection of our pluralistic culture. The exuberance and diversity of our landscapes and our people directly influence the aesthetics. With shoes, [it is] the same. There is no denying the influence of immigrants who brought the production of handmade shoes to Brazil. The difference is that this quality standard increasingly seeks to enhance the unusual, irreverent and joyful features of our culture.”
Marcela Basto, Creative director, Marcela B.
“Design has grown exponentially in our country, and we see brands like ours showing a new kind of shoe to the Brazilian public: One that has comfort, style and appeal to a different kind of consumer. Also, the idea of a small shoe brand that is local and handmade is starting to appeal to a lot of people.”
Tatiana Loureiro, designer
“Brazilian brands are committed to quality and comfort. Moreover, being one of the biggest leather producers in the world, we have abundant raw material, so we were able to develop a level of know-how that few countries have. Nowadays, Brazil is also known for its design, with brands being sold in the best shops in the world, competing directly with the most important players in the international market.”
Luiza Perea, designer
“Our shoes are handcrafted one by one. They are made by specialized artisans who represent tradition, memory and the culture of another era. To reinvent and transform the work of the artisan through design, this is done by giving the product a new significance with a contemporary aspect.”
Michelle Lim & Paula Proushman, co-owners, Blue Bird
“Brazil has so much knowledge and craftsmanship regarding shoes. So Brazilian- made footwear is usually handmade, providing the most comfortable experience while using the highest-quality materials available. In general, Brazilians are very creative, so expect a lot of innovation in terms of design.”