Agnona Creative Director Simon Holloway Talks Passion Projects

When creating his design vision for Agnona, new creative director Simon Holloway turned to the Italian label’s roots as a textile company.

“They designed beautiful couture fabrics for Dior, Givenchy and later on Saint Laurent and Pierre Cardin,” said the Brit, whose first collection for the house debuted on the fall ’16 runways.

With an emphasis on natural femininity, Holloway relies heavily on beautiful materials to convey subtle sensuality: “There’s a kind of couture attitude, but in a relaxed way that feels modern and pure.”

And the designer — who has a rich background in accessories, working at Hogan and Jimmy Choo, among others — told Footwear News that he can’t help but design total head-to-toe looks.

Agnona Resort 2017
Agnona Resort 2017
CREDIT: Courtesy of brand.
Agnona Resort 2017
Agnona Resort 2017
CREDIT: Courtesy of brand.

When it comes to footwear, he confessed to being boot-obsessed. “The idea is to approach the accessories from the same way: very tactile,” he said. “So you’ll have ultra-soft leather bonded to knitting with a chain strap done in gold. All very ladylike.”

To find inspiration, Holloway draws from the Agnona archive, as well as modern and classic Italian film. “What I’m trying to do is communicate the idea of Agnona being really important in terms of Italian fashion,” said the designer.

Below are a few of his personal passions:

Last big splurge:
“I bought a new apartment in London last year. There’s no bigger splurge than that.”

Book I couldn’t put down:
“I really loved Donna Tartt’s ‘The Goldfinch.’ It’s just so well written.”

The Goldfinch
“The Goldfinch” (2015)
CREDIT: Courtesy of Back Bay Books.

Favorite getaway:
“I love going to Cape Cod during the summer. I spend August in the U.S. because I have family there. Could be Nantucket or Provincetown.”

One accessory every man should own:
“A watch — a good one. I’m a huge fan of vintage Rolex or Patek Philippe.”

Patek Philippe
A Patek Philippe men’s watch.
CREDIT: Courtesy of brand.

The best part of working in Milan:
“It doesn’t get any better in terms of food. Italian cuisine is very specialized, but their standards have never slipped.”

A film that inspired me:
“Luca Guadagnino’s ‘I Am Love,’ which was set in Milan. His vision of Milan I found very interesting.”

Tilda Swinton
Tilda Swinton in Luca Guadagnino’s 2009 film “I Am Love.”
CREDIT: Courtesy of Magnolia Pictures.

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