Puma’s latest social influencer is front and center in the company’s new campaign. YesJulz stars with model Kylie Jenner and rapper Young Thug in the Puma Suede fall ads, which tout the tagline “Forever fresh.”
With more than 420,000 followers on Instagram and 140,000 on Twitter, YesJulz has used her Snapchat and social media to give followers a glimpse into her everyday life. Starting as a Miami party host, YesJulz’s is now busy building her own empire, which includes her own radio station, marketing agency, international party tour called #1AMVIBES and partnering with today’s top companies.
Stay tuned as YesJulz continues to work with Puma on an exclusive apparel line and an upcoming shoe. Here, she reveals her thoughts on fashion and style.
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How do you style your Puma Suede sneakers?
“Honestly, you could wear them with anything. I love wearing the Suede with a dress. They are versatile. I love seeing the feminine colors they are coming out with now. I love that they are catering to women and making this a space just for us. We don’t always want to get the same sneakers the boys have. It’s cool to have something we can dress up a bit.”
Why is fashion important to you?
“It’s a way to express yourself. It’s a way to make a statement without saying anything. I love seeing people who think outside the box and girls who dress comfortably. That’s a big passion of mine because I used to work as a hostess and I had to dress up and wear heels, and I hated it. I thought to myself, ‘I can’t wait until I can wear my sneakers everywhere.’ The day that I could, I was so happy, and I was like, ‘This is life, and this is how it should be.’ I just wanted to make a firm statement with that.”
What are your go-to Puma styles?
“When I first saw the Creepers I was iffy about them, but when I tried them on I was like, ‘I love these shoes.’ [Rihanna] killed it with those, and I wait until the next colors come out. I also really like the [faux fur] slides. It’s like glamorizing a classic. Imagine you can wear those fur slides with a silk dress and you’re so comfortable, but you’re fancy with it. I’m also really excited for the apparel.”