Rob Kardashian’s Arthur George sock line has found a new ambassador — his daughter, Dream.
The “Keeping Up With the Kardashians” star shared today on Instagram a video of his little girl wearing infant Christmas-themed socks that feature “Santa” emblazoned on one foot and “Baby” on the other.
“@dream loves her new@arthurgeorge87 SANTA BABY kids socks!! From ShopArthurGeorge.com 🎅🏼👶🏻 Can’t wait for her first Christmas ❤️❤️#LittleAG,” the designer shared.
The socks retail for $15 online and are sold in sets of two. Next year, the brand will sell a full range of children’s socks.
Arthur George also released more holiday styles for men and women on Black Friday. The line launched in 2012 with an emphasis on striking colors and patterns, but soon shifted toward more of a novelty category by adding cheeky slogans. Some of the adult socks are emblazoned with “MILF,” “Classy B—h,” “Baby Daddy” and more provocative expressions and expletives.
The 29-year-old, who became a father Nov. 10 for the first time with his fiancee, model/TV personality Blac Chyna, was recently slammed on Instagram after showing fans a preview of his “thug life” socks for children.
Among the hundreds of comments, a torrent of criticism blasted the brand’s message as being inappropriate.
“Why would you put thug life on socks for kids?? I would never put these on my kids, totally sending the wrong message @robkardashian,” a commenter wrote. Another person added: “Not cute or creative and not appreciated or appropriate to put thug life socks on a child of color.#wrongmessagebro how about – ‘Future Prez’ .. I’ll take a check when you use my idea thanks. @krisjenner.”