Rita Ora On Her Sneaker Obsession & Eyeing The Competition

When it comes to her fashion choices, Rita Ora is unpredictable, to say the least. And the pop star has brought that same penchant for rule-breaking to her long-standing collaboration with Adidas. (Case in point: Their most recent footwear and apparel collection, on sale now at Adidas.com, took inspiration from death-defying trapeze artists.)

Here, Ora shares with FN some of her fashion obsessions and why she doesn’t care what Rihanna and Kanye West are doing:

Her biggest fashion inspirations:
“I was obsessed with punk [when I was younger], with bands like the Circle Jerks and GBH and GG Allin. What I was obsessed with was the lifestyle — how they lived and what they gave off. Because for me, it’s about the lifestyle. It’s about fitting into your own skin and killing it, even if you’re wearing a bin bag.”

Rita Ora Adidas Collection
Rita Ora graces the cover of FN.
CREDIT: Courtesy of brand.

Sneaker obsessions:
“I have a garage full of sneakers that I’ve collected over the past 10 years — literally going to the ceiling. I used to be a crazy sneakerhead. That’s why I worked at the Size sneaker store so I could spend all my money to buy sneaks. Then I was like, it’s time to grow up. Now I’m one of those people who brush the dust off their trainers.”

Launching her own brand:
“I’d like to do my own one day, maybe. But I can’t even tell you right now what it would look like. I haven’t started thinking about it.”

Rita Ora
Rita Ora wears Adidas shell-toe sneakers for a visit to a London radio station.
CREDIT: Rex Shutterstock

Keeping an eye on other celebrity designers:
“I don’t watch what other people are doing at all. I just keep my mind on myself, if that makes sense without sounding selfish. I try not to get distracted by what’s going on around me.”

Today’s fashion trends:
“I feel like, especially for my generation, the more effortless the better. Fashion is moving into so much more of an approachable state.”

Rita Ora Celebrity Statement Shoes Spring 2016
March 2016: Rita Ora stepped out in nude heels for the We Day event in London.

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