Puma Shares Behind-The-Scenes Photos Of Kylie Jenner’s Ad Campaign

Puma is giving us a sneak peek via Snapchat of what’s to come with its soon-to-be-revealed spring ’16 campaign featuring Kylie Jenner.

Jenner is on the set today wearing Puma apparel, but the brand is keeping the sneakers on her feet a secret. In each snapshot and video, the brand covered Jenner’s shoes.

Jenner is not designing for the brand yet, but she could be debuting fresh kicks for spring. Last month, Puma confirmed that Jenner would be appearing in its spring ’16 ad campaign launching in April.

Kylie Jenner Puma
Kylie Jenner posing for the Puma spring ’16 ad campaign. The brand deliberately covered her shoes, saying they’re coming soon.
CREDIT: Snapchat/Puma.

“Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma,” said Adam Petrick, global director of brand and marketing at Puma.

Prior to Puma’s confirmation of the deal, Kanye West took to Twitter to shut down rumors of a Kyle-Puma partnership.

Kylie Jenner Puma
Kylie Jenner in the Puma ad campaign — her sneakers concealed.
CREDIT: Snapchat/Puma.

Jenner appears in photos on Puma’s Snapchat wearing Puma shorts, leggings and sports bras. Earlier this week, Jenner shared a video of her closet filled with Puma by Rihanna trainers and a pair of trainers that have not been seen before. This could be the style that Jenner will debut in the campaign.

At the end of the Snapchat series, Puma posted the date “4.1.2016,” leading us to believe that we can either look out for the campaign and/or the sneaker release on April 1.

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