“I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner,” said Adam Petrick, global director of brand and marketing at Puma. “Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
Prior to confirmation from Puma, West took to Twitter to say that “there will never be a Kylie Puma anything,” and that Puma should “never try to divide the family!!!”
On Wednesday, Jenner shared a photo of herself on Instagram at a zoo, looking at a puma.
“Puma vs. Puma,” she wrote, tagging the Puma brand’s Instagram on her shoes.
This seems to be the first time Jenner has worn Puma gear in public since news of the deal broke. Until now, she’s been spotted in Adidas’ Tubular and NMD sneakers.