Justin Bieber Dances in Adidas Ultra Boost During Billboard Awards Performance

Justin Bieber took the Billboard Music Awards stage in his go-to Adidas Ultra Boost sneakers. The singer performed his latest single, “Company,” as well as the hit song “Sorry.”


Adidas Ultra Boost
Adidas Ultra Boost.
CREDIT: Courtesy of brand.
Justin Bieber Billboard Awards Performance 2016
Justin Bieber on stage during the 2016 Billboard Music Awards.
CREDIT: REX Shutterstock.

Earlier in the day, Bieber hit rehearsals in Adidas Tubular Doom shoes. The gray sneakers feature neoprene mesh upper, crocodile-embossed leather overlays and reflective Italian suede 3-stripes, while the Ultra Boost running shoes include a Primeknit upper with an energy-returning boost midsole.

Bieber came into the awards show with 12 nominations in 11 categories and has so far received the award for Top Male Artist.

The “Love Yourself” singer is currently on his Purpose World Tour. Bieber has opted for Adidas’ Ultra Boost sneakers for nearly every show. He’s also worn Yeezy Boost 350s. As for his clothes, Bieber and his stylist Karla Welch tapped Fear of God founder Jerry Lorenzo to create Bieber’s stage look.

Bieber performing in Illinois wearing Adidas Ultra Boost sneakers.
Bieber performing in Illinois wearing Adidas Ultra Boost sneakers.
CREDIT: AP Images.

At the 2015 Billboard Awards, Kanye West closed the show with a now memorable bang. West chose white-on-white Adidas Ultra Boost sneakers for his performance, which featured an extreme amount of censorship, pyrotechnics and fireworks.

To see all the action from the 2016 BBMAs red carpet, click through the gallery below.

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