Celebrities are already flocking to a new shoe brand that hasn’t even hit shelves yet. British-born and Los Angeles-based celebrity stylist Neil J. Rodgers is entering the shoe industry with a namesake line for fall ’16.
Clients include Anna Kendrick and Beyoncé, and now, celebrities such as Daisy Ridley, Lauren Conrad, Katie Lowes, Jane Fonda, Sarah Paulson and Lucy Liu have all been spotted in the styles.
Due to his time working with stars on the red carpet, Rodgers said he kept comfort in mind and added extra cushioning to each style. The looks celebrate clean lines and minimalism and are priced between $575 and $1,050.
“My favorite part of the job was always the shoes,” Rodgers told FN.
“[Red carpet] dressing is usually about the dress and a basic pump or sandal, but I wanted to create something more interesting that doesn’t take away from the interest of the outfits,” said Rodgers.
The brand is set to launch e-commerce in August and is in talks with potential retail partners.